YouTube Plays Nice With The Movie Industry, Puts Trailers In Their Own Channel

June 19, 2009 ·Filed Under Technology News

YouTube has launched a new directory for movie trailers. While YouTube has had movie trailers on its site from distributors in the past, Google’s video-sharing site has launched a new channel where official trailers are organized by “Latest,” “Popular,” “In Theatres,” and “Opening Soon.”

Apple’s movie trailer platform has enlarged been the most comprehensive and popular site in distributing online trailers. Hulu additionally provides a good amount of trailers on its site. Recently, YouTube launched a premium section with movies and TV shows from Crackle/Sony Pictures, CBS, MGM, Lionsgate, Starz, the BBC, Anime Network, Cinetic Rights Management, Current TV, Discovery, Documentary Channel, First Look Studios, IndieFlix, and National Geographic.

A spokesman for YouTube told us there isn’t a a lot

of subject matter on the new trailers site considering its new but that will be the main portal for subject matter partners to upload movie trailers. He added, “Trailers have always been popular on the site, and we got a lot of feedback from users and partners and there should be a place on the site specifically for them.” YouTube plus launched a few new search options today today, including the WonderWheel, a search feature Google added in May. to its main search engine.

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