Yahoo Gets With The Program, Finally Lets You Play Videos In Search Results

August 26, 2009 ·Filed Under Technology News

There’s always been a tension in search amidst organizing data for users and getting out of the way so they can get to that knowledge as quickly as possible. With text hyperlinks, getting citizens to the unmistaken page as fast as possible usually produces the best experience. But when it comes to video, which is a self-contained profile of knowledge, a better search experience is to be able to play the video right in results. Otherwise, in addition to clicking back and forth until you find the video you want, you are additionally adding the delay of playing the video.

Video search sites like Blinkx and Google Video (yes, that is still around) figured that out ages ago. And Bing’s video search lets you play a video simply by hovering by the thumbnail, or you can go to enlarge for a more satisfying

viewing experience.

Now Yahoo is finally getting with the program. Today it added inline viewing to video search. For most videos, you can go play, and it opens up a large rectangle with a slightly larger player inside. It will plus sometimes offer thumbnails of related videos inside that rectangle so that you can continue exploring and drilling down on a video-by-video basis.

None of that going to change the fact that 90 percent of you will continue to search on YouTube when you are looking for a video on the Web.

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