What’s The Google make Worth These Days? $100 Billion.

August 6, 2009 ·Filed Under Technology News

WPP subsidiary Millward Brown Optimor has released its highly regarded annual type ranking BrandZ Top 100 (PDF), which identifies the world’s most valuable global makes as measured by their dollar value.

Topping the list are Net giant Google, whose type was valued at a whopping $100 billion, and rival Microsoft which comes in second with a $76.2 billion valuation. The report shows Google’s sort value is up from $86 billion last year (an increase of 16% in value), while Microsoft’s rose only 8% in value by the past year.

Note that that is the value of the brand and not the company, and we mustn’t forget Google tends to put its name in all its products so would conceivably get more exposure as Microsoft, which markets far more grades than just one (Windows, Bing, etc.). thereupon again, Microsoft has been around a heck of a lot longer than Google, as has Coca-Cola which came in third with a grade valuation of $67.6 billion.

Just for reference, I took a look at both tech companies’ stock listings to see how they relate to the sort value pegged by Millward Brown’s ranking. Google today has a market cap of $142.82 billion, while Microsoft’s amounts to $212.16 billion, or an approximate 1.5 ratio in Redmond’s favor.

Other valuable top types in technology, according to Millward Brown’s fresh ranking,

include IBM ($66.6 B), Apple ($66.1 B), Vodafone ($53.7 B), Nokia ($35.1 B), Blackberry ($27.4 B), HP ($26.7 B), SAP ($23.6 B), Intel ($22.8 B) and Oracle ($21.4 B). Just outside the top 25, we find Amazon at the number 26 spot, but the company can pride itself in having the most ‘make momentum’ - a measurement predicting short-term growth prospects - that year.

For the full lists and report, click here (again, it’s a PDF file).

The report additionally breaks down type valuations in categories, so allow me to publish the top 3 for those categories you’re likely most interested in:

GAMING CONSOLES

1 Nintendo DS - $9.65 billion
2 Nintendo Wii - $8.25 billion
3 Microsoft Xbox 360 - $4.68 billion

MOBILE OPERATORS

1 China Mobile - $61.28 billion
2 Vodafone - $53.72 billion
3 AT&T - $20.05 billion

BEER

1 Bud Light - $6.65 billion
2 Budweiser - $6.63 billion
3 Heineken - $5.06 billion

CARS

1 Toyota - $29.9 billion
2 BMW - $23.94 billion
3 Porsche - $17.46 billion

(Image via Renato Mitra’s blog)

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