TwitCause Is Yes, A Causes For Twitter

Since the early days of the Facebook Platform, Causes has been one of the most popular apps. It’s additionally big on MySpace, and the company behind it recently announced that they had raised some $10,000,000 for various causes in two years. It makes sense; it’s using the social aspect of these platforms to spread the word on good initiatives. A new startup, TwitCause, wants to extend that notion to Twitter.

And it’s possible that that concept could work even better on Twitter, given the built-in viral nature of the service. Basically, each week on Thursday, TwitCause has a new cause they support. They ask that you follow the TwitCause Twitter account and thereupon retweet the cause to show your support for it. These tweets contain a link to go back to the site where you can find a place to donate money whether you choose to, using PayPal. The number of retweets and the money raised so far are all shown in real-time on the page, as are the most recently tweets about the cause.

The service launched today with the The V Foundation as its launch partner. The V Foundation is a hugely successful cancer research organization named after the late, great basketball coach Jim Valvano. With his foundation

attached, TwitCause has already seen tweets go out from several official accounts of NBA and WNBA teams. The hope is to get other high profile athletes like Shaq and Lance Armstrong involved and tweeting all through the week too.

Going forward, followers of the TwitCause history will be able to appoint other nonprofits and causes that they want want to see supported by the service. Armstrong’s Livestrong is currently leading the pack for the next cause. TwitCause is plus hoping that businesses and varietys will want to get involved to sponsor causes as well, matching tweets with dollar amounts in support.

As I said, the viral nature of the retweet seems to lend itself well to something like that. Plenty of other sites and services have used Twitter to help raise money or awareness for good causes, such as Blame Drew’s Cancer, which we covered a couple months ago. They are now plus working with Livestrong and have seen by 20,000 tweets blame things on Drew’s cancer in support of the cause.

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