The Case Of The lost Burrito Comes To A Close As Chipotle Returns To The iPhone
August 25, 2009 ·Filed Under Technology News
Last January, the iPhone was graced with one of its greatest applications yet (at least, for burrito lovers): a native Chipotle app, allowing users to order their meals online for easy pickup. But the joy was to be shortlived — within hours after appearing on the App Store, the Chipotle application was pulled, sparking The Case Of The lost Burrito. Given the TechCrunch office’s love for Chipotle’s cheesy bundles of awesome, we followed the case closely, tracking down the developers of the app to learn what had caused its early demise only to be told we could expect it to return in around two weeks. Today, by seven months after vanishing without warning, Chipotle has finally made its way back to the iPhone. You can download it here.
The application works magnificently, allowing you to craft your burrito, tacos, and salad bowl with whatever toppings you want, which include four kinds of salsa, sour cream, cheese, and basically everything else you can get inside the restaurant. Adding a undoubtful topping simply requires hitting a plus sign — I managed to build my favorite custom burrito in about 30 seconds. Once you’ve finished your order, you can pay for it
So what was the cause of the delay? A Chipotle spokesperson says that the original app was not working up to Chipotle’s satisfaction, and they decided not to re-launch the app until it was, additionally noting that there was “no concrete timeline for re-launch” (though the design firm behind the app previously told me they were hoping for a mere two week delay, which stretched to seven months). My guess is that while the app itself was ready, Chipotle’s backend was unable to manage with the large influx of incoming orders.
Crunch Network: CrunchBoard because it’s day for you to find a new Job2.0
Comments
Got something to say?