First Twitter, Now The Web Starts To Embrace Bit.ly: Google, TypePad, CBS and yfrog

August 25, 2009 ·Filed Under Technology News

When Twitter decided to start using Bit.ly as its default URL-shortener, usage exploded. But the service was able to handle the rise in usage, and has been steadily adding new features. And now other major players on the web are rewarding that reliability by plus embracing it. Today on its blog, Bit.ly details a few of the new API uses and partnerships that they’ve been cooking up.

The biggest is probably Google Reader, which now makes use of Bit.ly shortened urls for its new ability to send stories to Twitter. Another big one is CBS, which not uses Bit.ly to share much of its composition and keeps a running list of stats here. SixApart has plus added a new feature to its TypePad beta pop quiz which allows any post to additionally generate a Bit.ly URL. that will apparently become a part of the full product in the fall. And John Resig of Mozilla used the Bit.ly API to build a new retweet button, similar to the

ones you see all by the web powered by TweetMeme, but that is independent.

Another big partnership for Bit.ly is yfrog, one of the leading Twitter picture and video services. The two are “joining forces to streamline link and media sharing on social media sites,” we’re told. by the next few weeks, Bit.ly will apparently be adding a media upload feature on its main site using yfrog, while all media uploaded to yfrog will have Bit.ly hyperlinks for sharing. that partnership should construct both services even more popular on Twitter.

Bit.ly says that other new features are on the way as well in the coming weeks. We’re still waiting on its big link goods aggregator to take on services like Digg.

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