Facebook confess go hoax Problem, Says Fix Coming Today

June 21, 2009 ·Filed Under Technology News

An update to our post yesterday talking about a weeks-long issue with visit cheat on Facebook: A spokesperson for the company admits there’s a problem and says a fix is coming today. Advertisers will plus be credited for any false clicks.

In a comment to the post, Brandon McCormick says:

This is Brandon on the Facebook communications team. I wanted to chime in to compose certain that our voice was part of that discussion and to clarify how we are addressing that issue.

We take go quality very seriously and have a series of measures in place to detect it. We have large volumes of input to analyze visit patterns and can identify suspicious activity quickly.

Over the past few days, we have seen an increase in suspicious clicks. We have identified a solution which we have already begun to implement and expect will be completely rolled out by the end of today. In addition, we are identifying impacted accounts and will ensure that advertisers are credited appropriately.

Advertisers on WickedFire, where the original comments about visit swindle are posted, are certain to be pleased. Although they may be wondering

why it took attention from a blog to get Facebook to deal with the issue, which has been ongoing since at least May.

As an aside, Izea, the controversial (at best) pay per post advertising company, used that story as an opportunity to reach out to advertisers. CEO Ted Murphy left a comment on WickedFire saying “that is my first day here, I found out about that forum through the TechCrunch post. I wanted to offer up an opportunity for anyone of you to try SocialSpark CPC and put our visit validation to the experiment. We will supply a $100 credit to any new advertiser. Drop a line to ashley@izea.com whether you would like to take a spin on us.”

That didn’t go by so well with members. One person suggested Murphy review the forum’s rules (linking to a pornographic image) and another said “you are unwelcome here.” Sounds like a normal day at the office for Izea.

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