Conduit Launches Marketplace For Toolbar Content

Conduit, a service that enables web publishers to easily create their own toolbars for Net Explorer, Safari and Firefox, is opening up its platform to allow for distribution opportunities.

Conduit’s SaaS tool lets companies create and distribute their subject matter and products on a custom community toolbar. Conduit, which we have covered previously here and here, has amassed a network of more than 200,000 web publishers who distribute their toolbars to more than 60 million users.

Conduit is now letting publishers add other publishers’ substance to each others toolbars via a marketplace. And consumers can plus get additional composition for their Conduit toolbars from the marketplace or the website of anyone who is a Conduit user. The toolbar can be a useful marketing tool for companies considering it helps market makes by showing logos to users every date they surf the net. And

now multiple makes can tap into that potential.The offerings include major grades such as Fox News, Lufthansa, Major League Baseball, Greenpeace and more (disclosure: TechCrunch additionally uses Conduit).

To term, Conduit has raised close to $10 million in funding and is currently cash-flow positive.

Of course, nowadays everyone has a toolbar and space in the browser is competitive landscape. MySpace, Yahoo, Digg and many others are all either upgrading their toolbars or creating toolbars for their types. But with its white label offering that can now distribute qualitys more widely, Conduit may have found the opportunity to help companies cross-promote.

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