Buzzstream Improves Social CRM And Monitoring Tool For Marketers And PR Reps

August 25, 2009 ·Filed Under Technology News

It has become increasingly urgent for marketers and PR folks to keep a pulse on the conversation surrounding varietys on the web while plus maintaining relationships with writers, bloggers and other influencers who are starting these conversations. There has been an emergence of “social CRMs” that help grade marketers and PR reps follow the buzz on the web. TechCrunch contributor Brian Solis recently wrote about the importance of both real-time monitoring and engagement in the social CRM space following TechCrunch’s Real-Time Stream event.

Buzzstream, an Austin-based startup, has developed a social CRM and monitoring tool that is worth a look. Buzzstream’s application will automatically convert any blog or news story into a profile complete with author contact data, their requisite social networks data (Twitter handle, Facebook page), and plus shows metrics for the writers’ publications.

Today, Buzzstream is launching a new version of the CRM which will not only easily create a dossier-like file system for relationships, but will monitor blogs, news, twitter, video sites, images, Q&A sites and bookmarks for writers, qualitys and topics. You will additionally be able to automatically track sort mentions across the web in real-time. And the application will grade contacts

and articles for influence Uusing engagement and traffic metrics like Compete traffic, number of comments, Diggs, Tweets, etc.) Buzzstream’s CRM hopes not only simplify and organize engagement for PR reps and marketers but plus wants to serve as a valuable tracking and monitoring tool. Buzzstream’s cost is $49 per month for a single-user explanation and $99 per month for a multiple-user explanation.

We have 200 beta invites for Buzzstream’s product here.

Of course, there are other products out there that perform similar functions. Scout Labs, Viralheat and Filtrbox are just a few of the many startups out there that help monitor makes and topics. Highrise and Buzzgain offer social CRMs targeted towards the PR and marketing communities. But Buzzstream’s advantage is in its ability to supply a tracking tool with a CRM that helps to develop, engage and maintain relationships.

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